Beautycounter Launch Party
Yesterday evening I had the pleasure of attending a Beautycounter launch party at the The Balboa Bay Club in Newport Beach. It was one of a series of launch parties held across the U.S. introducing the new company. Many members of the Beautycounter team, as well as ladies interested in learning about the products and opportunity attended the evening of cocktails and conversation.
Safe Non-Toxic Beauty Products
Beautycounter aims to
Educate families about toxic chemicals
Create safe and effective products
Provide an economic opportunity through social selling
Each ingredient is carefully screened, making sure it is safe and necessary, before it is added to a product. Mia Davis, the former Organizing Director of the Campaign for Safe Cosmetics, brings to the team her knowledge of potential health concerns posed by ingredients used in many other brands of beauty care products.
In order for an ingredient to be selected for use in Beautycounter products it must pass a rigorous screen, which eliminates ingredients banned in the U.S. and Europe as well as ingredients on the Never List (dozens of chemicals linked to cancer, reproductive harm and cell damage). Beautycounter products are free from parabens, phthalates, and synthetic fragrances, to name a few.
All of the ingredients are disclosed, allowing you to make educated decisions.
Beautycounter products are not necessarily formulated with natural or organic ingredients, but natural and organic ingredients are often included when they make sense. Remember, natural does not necessarily mean safe and synthetic does not necessarily mean unsafe.
The Essential Collection
Product lines will launch in phases. The first line, which is now available, is called The Essential Collection. (Color cosmetics will be coming soon!) The entire Essential Collection can be yours for $480 (a $568 value).
The Essential Collection includes:
The Body Collection
Clean, Rinse, Wash, Hydrate
The Face Collection
Routine Clean, Gentle Exfoliator, Every Day, Every Night, Any Time, Rosewater
Lustro Body Oil
Face Oil 1, Face Oil 2, Face Oil 3
Social Selling with Beautycounter
The launch party included a short presentation about the toxins in conventional beauty products, what inspired the formation of Beautycounter, and how you can get involved.
One of the most exciting features of Beautycounter is the social selling structure. The message of switching to safer cosmetics is best spread one trusted friend to another, so they are looking for people to join the movement. There are four main ways to get involved:
- You can shop for Beautycounter products.
- Become a member and receive free shipping on orders of $100 or more, exclusive promotions, perks and special offers. When you become a member you can choose to donate your $10 membership fee to The Environmental Working Group (EWG), The Campaign for Safe Cosmetics, or Healthy Child Healthy World.
- Host a social, to tell your friends the story.
- Become a consultant. You can launch your own Beautycounter business for an $85 fee, which includes marketing materials, community support online, your own webpage, and more!
Overall, I think that Beautycounter is an exciting new idea. I love the concept of starting with safety in mind when formulating personal care products. I also think the social selling structure has great potential and will provide many opportunities for women to get involved in spreading awareness of safer alternatives. The main draw-back is the price tag. But for some, paying the higher prices will be worth it, knowing they are getting safer products.
Had you heard of Beautycounter? Are you excited to get involved?